For example, we will track how many times a word is searched for and the position of the link getting the most clicks. “We do save certain data on searches, but never in a personally identifiable way. Splitting advertising profits 90/10 with content authors, we want to give a push towards treating talent fairly in the search industry,” says Ahrefs founder and CEO, Dmytro Gerasymenko, and continues to make the point that his search engine is meant to be heavily privacy-forward. We saw how YouTube’s profit-sharing model made the whole video-making industry thrive.

“Creators who make search results possible deserve to receive payments for their work. Its CEO sheds some light on why this makes sense to him: It’s an impressively quixotic windmill to fight for the bootstrapped company Ahrefs. They’d be able to stop asking for donations and start paying the people who polish their articles a decent salary.” “Wikipedia would probably earn a few billion dollars a year from its content. Now, imagine if they gave $90B to content creators and publishers,” the company paints a picture of the future it wants to live in. “Let’s say that the biggest search engine in the world makes $100B a year. Name aside, Yep is taking a fresh new path through the world of internet advertising, claiming that it’s giving 90% of its ad revenues to content creators.

It’s a unique proposition, running its own search index, rather than relying on APIs from Google or Bing.Īs for the name? I dunno Yep seems pretty daft to me, but I guess at least the name is one character shorter than Bing, the other major search engine I’ll only ever use by accident. Well, this is straight from the desk of “didn’t see that coming,” but search engine toolkit company Ahrefs just told me they’ve been working on their very own search engine on the sly, plowing $60 million of resources into its own search engine, called Yep.

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